Holiday Joy in the Hospital

Categories: Cause Related Marketing Partnerships
No one would choose to have their children spend the holidays in a hospital, but for some families, that’s exactly what they have to do. It could be grim, but thanks to Michaels Jewelers and a small army of volunteers, parents with kids in Connecticut Children’s this past holiday season were able to visit the …

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Spirit Halloween Makes Hospitals Less Scary

Categories: Cause Related Marketing Partnerships
For Connecticut Children’s child-life specialists, the “trick” is making a child’s visit to the hospital a treat. And when it comes to Halloween, they get help from the experts: Spirit Halloween stores. Throughout the Halloween season, participating stores in Connecticut conduct in-store fundraising in support of Connecticut Children’s to help the Division of Child and …

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“Cups for Kids” Campaign Helps Kids Like Bianca

Categories: Cause Related Marketing Partnerships
Cumberland Farms Staff visit with Bianca Mollica at Connecticut Children's
Nine-year-old Bianca Mollica is a remarkably active girl. She and her mother, Camella, appreciate having a Cumberland Farms store near their home in Wethersfield because it’s so convenient. As they shuttle between various activities they can easily stop and pick up a “Cups for Kids” Chill Zone beverage. During the month of August, those cold …

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Walmart & Sam’s Club Campaign Ensures Expert Care

Categories: Cause Related Marketing Partnerships, Children's Miracle Network Hospitals
Andy, Abby and Alex Bushnik
For nearly 30 years, Walmart and Sam’s Club locations around the region have supported Connecticut Children’s. Through the generosity of employees and customers, their annual fundraising campaign ensures kids like Alex and Andy get the expert care they need. Fifteen-year-old twins Alex and Andy Bushnik are alike in a lot of ways, but their trips …

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Sweepin’ the Clouds Away with Sunflowers

Categories: Cause Related Marketing Partnerships
Maddie at Lyman Orchards
For the past 12 years, Lyman Orchards, a family-owned farm in Middlefield, CT, has been sweepin’ the clouds away for children and adults alike through their Sunflower Maze. This year’s Sesame Street 50th anniversary theme is sure to appeal to the child in everyone with more than 350,000 red and yellow sunflowers immersing visitors in …

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