Cancer Center Teen Lounge Makeover

Categories: Cause Related Marketing Partnerships
A makeover and upgrade of the existing Teen Lounge—along with celebratory apple and blueberry pies—were a cause for celebration at the Center for Cancer & Blood Disorders on March 4, 2020. A $25,000 gift from Lyman Orchards’ annual Sunflower Maze in 2019 made the renovation possible. “We could not have done this in our clinic …

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Smiles Abound for “Front Steps Project”

Categories: Cause Related Marketing Partnerships
What started out as a weekend photography project for one Windsor Locks mom during the rise of the COVID-19 pandemic quickly evolved into something much bigger, bringing joy to local families and raising nearly $4,000 for Connecticut Children’s COVID-19 Emergency Relief Fund. It was a labor of love for Leslie Massaro, who volunteered her time and …

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Holiday Joy in the Hospital

Categories: Cause Related Marketing Partnerships
No one would choose to have their children spend the holidays in a hospital, but for some families, that’s exactly what they have to do. It could be grim, but thanks to Michaels Jewelers and a small army of volunteers, parents with kids in Connecticut Children’s this past holiday season were able to visit the …

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Spirit Halloween Makes Hospitals Less Scary

Categories: Cause Related Marketing Partnerships
For Connecticut Children’s child-life specialists, the “trick” is making a child’s visit to the hospital a treat. And when it comes to Halloween, they get help from the experts: Spirit Halloween stores. Throughout the Halloween season, participating stores in Connecticut conduct in-store fundraising in support of Connecticut Children’s to help the Division of Child and …

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“Cups for Kids” Campaign Helps Kids Like Bianca

Categories: Cause Related Marketing Partnerships
Cumberland Farms Staff visit with Bianca Mollica at Connecticut Children's
Nine-year-old Bianca Mollica is a remarkably active girl. She and her mother, Camella, appreciate having a Cumberland Farms store near their home in Wethersfield because it’s so convenient. As they shuttle between various activities they can easily stop and pick up a “Cups for Kids” Chill Zone beverage. During the month of August, those cold …

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