Cumberland Farms Cups for Kids Campaign Kicks-Off

Categories: Cause Related Marketing Partnerships


Rylan At Cups For Kids Kick Off 2017
Rylan with his mother Isabelle at the Cups for Kids Kick-Off in Boston.

On August 1, 2017, leading convenience, gasoline, and coffee retailer Cumberland Farms kicks-off its 6th annual Cups for Kids campaign, a month-long fundraiser that will benefit pediatric care programs at five children’s hospitals throughout the Northeast – including Connecticut Children’s Medical Center in Hartford, Connecticut. During the entire month of August, five cents from every Chill Zone beverage including HYPERFREEZE™ beverages purchased at specified retail locations will go directly to Connecticut Children’s Medical Center. To kick-off the campaign, Cumberland Farms hosted an event last week at the Museum of Science in Boston, where patients and families from each hospital enjoyed the day exploring the museum before taking an iconic Boston Duck Boat Tour throughout the city.

“We are so excited to kick-off another Cups for Kids campaign,” said Ari Haseotes, CEO of Cumberland Farms. “This initiative is a way for us to give back to the communities we serve and support the local hospitals that continue to help our children live healthy, happy lives. In just five years, we have donated over $520,000 to our children’s hospital partners, and we encourage everyone to stop by their local Cumberland Farms this August so we can continue to support our partner hospitals in the incredible work they do every day.”

Rylan - 2015
Rylan showing off his badge of honor. A constant reminder of the lifesaving surgery he received as an infant.

In Connecticut, Cumberland Farms will again be partnering with Connecticut Children’s Medical Center, which is dedicated to improving the physical and emotional health of children through family-centered care, research, education and advocacy. Throughout the month of August, five cents from every Chill Zone beverage including HYPERFREEZE ™ beverages purchased at participating Cumberland Farms in Connecticut will go directly to the hospital. Representing all of the pediatric patients at Connecticut Children’s Medical Center throughout the Cups For Kids fundraiser is two-year-old Rylan Cosker of Unionville, Connecticut. Shortly after Rylan was born, he failed a Pulse Ox test – and was immediately transported to Connecticut Children’s, where it was determined that he not only had a hole (ventricular septal defect) in his heart, but also three other major heart defects, including a transposition of the great arteries (which means the aorta & pulmonary artery switched positions.) Rylan had to undergo a full repair of his heart, and after several days in the hospital, his parents were finally able to bring him home – where he is now a happy & growing toddler.

“Connecticut Children’s Medical Center is grateful to the franchisees and employees of Cumberland Farms for their continued generosity,” said David Kinahan, president of Connecticut Children’s Medical Center Foundation. “Through Cumberland Farms’ Cups for Kids initiative, we are able to support the exceptional care provided each day at the Medical Center. On behalf of the patients, doctors, nurses and other staff of Connecticut Children’s, thank you to the Cumberland Farms family!”

Read Rylan’s Full Story   View Locations Supporting Connecticut Children’s

A total of five hospitals in the Northeast will be participating in this year’s Cups for Kids fundraiser:

• Connecticut Children’s Medical Center – Chill Zone Beverages
• Floating Hospital for Children at Tufts Medical Center – Iced Coffee
• Children’s Hospital at Dartmouth-Hitchcock – Iced Coffee
• Bernard & Millie Duker Children’s Hospital at Albany Medical Center – Chill Zone Beverages
• Barbara Bush Hospital at Maine Medical Center – Chill Zone Beverages

For more on Cups For Kids, please visit To join the conversation, follow Cumberland Farms on Twitter and Instagram @CumberlandFarms, and use #CupsforKids.