Mitchell Subaru “Shares the Love” with Connecticut Children’s

Categories: Cause Related Marketing Partnerships
Olivia after her Fontan procedure at Connecticut Children’s.

Surbaru’s tagline is “Love. It’s what makes a Subaru, a Subaru.” This year, Mitchell Subaru in Canton is once again showing that love by supporting Connecticut Children’s Medical Center and the kids we care by selecting the Medical Center as one of the charities of choice for the “Share the Love” Campaign.

Kids like Olivia Belfonti.

Olivia started life at a distinct disadvantage, suffering from pulmonary atresia (only half a heart), gut malrotation (her intestines were not anchored properly), situs inversus (the position of major organs reversed in a mirror image of normal positions), and no spleen. Fortunately, the specialists at Connecticut Children’s were able to address all of Olivia’s health challenges. She underwent her first heart surgery when she was two days old, and there have been several more since then.

Olivia hasn’t let anything slow her down despite being born with several health challenges.

Today, Olivia is a straight-A 8th-grader in Southington, and a member of the National Junior Honor Society as well as several school clubs. She dances competitively with the Apogee Dance Academy and was chosen for a six-week robotics program at the Connecticut Science Center. She hopes to pursue a career in the field of medicine. Olivia, who is also a Patient Ambassador at Connecticut Children’s, was one of six patients who were recently invited to visit the Mitchell Subaru showroom.

To ensure that more kids like Olivia can get world-class care, Mitchell Subaru invites every customer who buys a new car between now and Jan. 2 to direct the dealership to donate $250 to Connecticut Children’s Medical Center to benefit patient care. It’s part of Subaru’s national “Share the Love” event, which invites Subaru dealers to support a local charity during the holiday season.

In Mitchell Subaru’s case, Connecticut Children’s was the perfect choice. “I knew about Connecticut Children’s from past associations, and I just knew they were the right organization,” says Jill Mitchell, who leads community outreach for the Mitchell Auto Group and has visited the Medical Center to lend her support over the years.

“We believe in supporting an organization that has positively affected our community and those around us,” says Julie Hansen, the customer concierge manager at Mitchell Subaru. “We have a high regard for Connecticut Children’s and what it means to families throughout our region.”