“Cups for Kids” Campaign Helps Kids Like Bianca

Categories: Cause Related Marketing Partnerships
Cumberland Farms Staff visit with Bianca Mollica at Connecticut Children's
Nine-year-old Bianca Mollica is a remarkably active girl. She and her mother, Camella, appreciate having a Cumberland Farms store near their home in Wethersfield because it’s so convenient. As they shuttle between various activities they can easily stop and pick up a “Cups for Kids” Chill Zone beverage. During the month of August, those cold …

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